Ford Tough: 100 Years of Ford Trucks

Price: $34.23
(as of Dec 24, 2023 11:45:48 UTC – Details)

Get Fords complete story in Ford Tough: 100 Years of Ford Trucks and see why they’ve dominated the truck market, selling 1.5 million trucks every year in the US alone.

In July 1917 Ford Motor Company introduced a one-ton chassis for commercial trucks, marking what many historians feel was its official entry into the dedicated truck business. Sure, after-market pickup beds could be added to a Model T car to convert it to a pickup, but with the debut of the rugged Model TT truck chassis, Ford was firmly in the truck market.

Eight years later, Ford introduced its first factory-produced pickup, a sturdy half-ton job the public loved. During the century that has passed since that first Ford truck chassis, the F-series has become the best-selling truck in the world, and the best-selling vehicle of any type in America.

Ford Tough: 100 Years of Ford Trucks tells the entire Ford truck story from the very beginning, when Ford got its start in truck production. This book provides the history of the wide array of models Ford has built over the past century, including the Model A roadster pick-up, stylish 81C pickups, legendary 1948 F-1, Bronco, Courier, Ranchero, and Econoline.

From the Publisher

Why All the Success?

Why was the Ford Motor Company so successful? For starters, it enjoyed several important advantages over its competitors. The Ford brand name was the best known in the world and well trusted. By this point Henry Ford himself had become a populist among the people, with many folks wanting him to run for president of the United States, so the tide of public sentiment was on his side. To many he seemed to be a man of the people, capable of doing no wrong. People admired him so much they naturally wanted to buy his products. In addition, Ford had the largest and strongest dealer network by far, the best distribution organization, the most efficient factories, and the lowest prices.

Ford Motor Company boasted another great advantage over all other car or truck companies: economies of scale unheard of prior to this time. Because of the incredible sales volume of this popular automaker, truck-body builders nearly always designed new bodies for Ford before doing so for anyone else. In addition, the Ford truck was well engineered, sturdy, and durable. And buyers knew that if anything did go wrong with their Ford truck there were thousands of dealers around the country waiting to help them with parts and repairs. Besides all that, Ford had a broader product range than many of the smaller independent truck brands, and its lineup ranged from the lightest trucks up to heavy-duty 1-ton jobs.

Publisher ‏ : ‎ Motorbooks; Illustrated edition (June 1, 2017)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 0760352178
ISBN-13 ‏ : ‎ 978-0760352175
Item Weight ‏ : ‎ 2.91 pounds
Dimensions ‏ : ‎ 9.55 x 0.95 x 11.15 inches